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Create a contact

A contact is the core record in SWS Agent—every conversation, deal, task, and campaign ultimately ties back to a person or organization stored in Contact Management (/contact-management). Manual create is for one-off leads; use Import contacts when loading lists at scale.

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Who can do this

Users with Create permission on Contacts (most Members with CRM access). Assigning owners or pond-sensitive fields may require additional rights.

Before you begin

What you'll accomplish

A saved contact visible in the All contacts directory, openable on /contact/:contactId, ready for Inbox threads, tasks, deals, and Smart List membership.

Step-by-step procedure

Open Contact Management

  1. Sidebar → CRMContacts (/contact-management).
  2. Confirm you are on the All contacts tab unless you intentionally create inside a Smart List tab.
  3. Related routes from the same module:
    • Import: /contact-management/import
    • All ponds: /contact-management/available-to-claim

Search before create

  1. Use toolbar search for phone, email, and name.
  2. Open a possible duplicate instead of creating a second record—duplicate contacts fragment Inbox history and campaign metrics.

Create the contact

  1. Select Create, Add contact, or the + action (label varies slightly by view).
  2. Complete the form:
Field areaGuidance
NameFirst/last or full name—required on most workspaces
PhoneE.164 or local format; required for WhatsApp and calling
EmailRequired for email campaigns and Inbox threading
CompanyUse for B2B accounts
Lifecycle StageShown when pipeline mode uses stages
StatusCurrent pipeline stage—pick configured values only
SourceHow they entered—be consistent for reporting
Owner / AssigneeWho owns follow-up when shown
Custom fieldsAny fields defined in settings
TagsQuick labels for filters and Smart Lists
  1. Select Save or Create.

Optional: save as Smart List from filters

If you arrived via the Filter sidebar, you can save criteria later using the Smart List Name modal—separate from manual create but useful when building queues from the same field values you just entered.

After save — contact detail

You should land on /contact/:contactId.

ActionWhere
Log notesNotes section
Send email/WhatsAppCommunication actions on record
Create taskTasks linked to contact
Start dealDeals tab
View timelineActivity / timeline
Set reminderReminders panel or Reminders module

Full tour: Use the contact detail page

Verify the contact

  1. Return to Contacts—search the name on All contacts.
  2. Open the record—phone and email display correctly.
  3. If using ponds, confirm Contact Owner matches Lead Distribution rules.
  4. Optional: send a test email or WhatsApp to confirm channel linkage.
  5. Apply a Filter sidebar check—filter Email equals the new address and confirm exactly one row returns.

Verify your work

  • Directory search finds the new contact on All contacts
  • Detail page shows saved Status, Source, and custom fields
  • Test message appears on timeline when integrations are connected
  • Filter sidebar query returns the record when filtered by unique email or phone

Tips

tip

One phone, one email. Search before create every time.

tip

Source discipline. Train reps to pick real sources—not generic buckets—so Reports stay trustworthy.

tip

Star a Smart List tab after saving filter criteria for the same segment you manually add to often.

Troubleshooting

| Required field error | Fill phone or email as marked required | | Status list empty | Configure statuses under Contact settings | | Cannot assign owner | Permission or pond rule—check with Admin | | Duplicate warning | Open existing contact instead of creating a second record | | Custom field missing on form | Create field first, refresh create modal |

See also